TORONTO's creative Realtor®

we transform your home

✓ FREE Staging
✓ FREE Pre-Stage Declutter, Pack & Stash
✓ Turnkey Customized Property Prep
✓ Stunning, High-Quality Marketing
✓ We Remove The Burden Of Preparing Your Property For Market

AS FEATURED IN:

Our Complimentary staging, pre-stage pack & prep, and High quality, creative and artistic marketing...

inspires a 'feeling' around the home...

drawing more interested buyers in to view your home...

hire an agent who understands intuitively how to market your home to today's generation of buyers...

one who invests in your property with FREE STAGING, CUSTOMIZED PROPERTY PREP & high quality creative marketing...

Your home is unique. Your agent's marketing should be as well.

Home Selling is an art form.

Creativity is often overlooked in real estate. On the surface, it's an industry that promotes hard data and absolute analytics - monthly market stats and media reports remind us of this. But beneath it all are sellers and buyers - individuals like you or me - who are making decisions that combine their intuition, emotions, psychology and intellect.Getting your home to stand out from the competition takes an agent who understands this. One who understands intuitively that average property photos, inadequately prepared properties and outdated staging simply won't do. An agent who truly prides himself on the presentation of your property, and who knows how to leverage his creative background to do so. Creativity in an industry that traditionally has not been seen as such can be to your advantage.High quality, creative and artistic marketing inspires a "feeling" around the home, drawing more interested buyers in to view your property.Your home is unique. Your agent's marketing should be as well.✓ FREE Staging
✓ FREE Pre-Stage Pack & Store
✓ Turnkey Customized Property Prep
✓ Stunning, High-Quality Marketing
✓We Remove The Burden Of Preparing Your Property For Market
Let's Transform Your Space!

For years I've been helping home owners and home buyers obtain the best results. I take pride in ensuring a high level of transparency, customer service and creativity in my approach.Properties don’t typically sell on their own for top dollar - even in the GTA. In a changing market, your agent can make the difference between an excellent selling price, an average price or even a below-average sale price. How?Team work.Behind me is a team hand picked over many years of experience and designed for success. We are admin, professional stagers, professional photographers, painters, contractors on hand, cleaning & decluttering services, lawyers, mortgage brokers, home inspectors, movers, insurance agents and more.We can handle your sale from start to finish.So much of the success depends on the initial work that goes into preparing the property for the market and the listing strategy and creative marketing efforts that follow. My team’s efforts have consistently translated into more money for our sellers.We offer the best in property preparation, free staging, creative photography, cutting-edge marketing, and all other pre and post-sale services.Download my free home seller's guide to learn more.

"I find Jordan a very honest and ethical person. He will give his honest opinions on properties unselfishly."-Michael


"Our pictures were amazing and was definitely one of the reasons why we had so much activity."-Renee


"Jordan has superior marketing skills and his attention to detail is unmatched. Jordan sells and buys your property as if it was his own. No detail is overlooked and he puts his clients first at all costs. "-Jenn


"If you want to sell your property for top dollar, listen to Jordan's advice"-Biljana


"The staging and photos of our home were so beautiful that our friends all commented that they could barely recognize the place and they all wanted to move in! We sold within the first day of listing, despite the slow down in the market!"-Jeanne & Lou


"His emphasis on staging helped update the home while increasing its appeal. He has an amazing team behind him! Jordan’s marketing plans brought us many showings and a good number of offers. "-Renee


"Jordan is an exceptional agent and I highly recommend him. He works tirelessly to find the perfect home and best fit for his clients. "-Melanie


"Jordan successfully managed and completed the sale of my very challenging property. From choosing the appropriate minimal modifications to an amazing staging. The result was a very successful two week closing during a challenging time in the real estate market."-Eddie


"Jordan took care of everything, from months of property preparations to a well thought out listing strategy and careful negotiations, and ultimately to closing arrangements."-Zipi


"Jordan helped to take the stress out of selling our home for a move across country. He was friendly and courteous, knowledgeable and prepared. We felt we were in safe hands."-Erin


"Before the sale, Jordan helped us design the interior decoration for the perfect photo effect, which really attracted many buyers. In just two days, the highest price of the apartment building 1+den was sold and it was an unconditional purchase contract!"-Michal


"Jordan went above and beyond. He was always on time, very attentive and responsive to our needs and many questions, and kept the process fun and enjoyable. Thank you Jordan and looking forward to finding our next house with you!!!"-Marin


© Jordan Pal 2022. All rights reserved.

get in touch

Jordan Pal | Sales Representative
Ranked #1 Sales Agent In 2020, 2021, 2022 In Office
D. 416.788.5673
O. 416.535.8859 ext. 103
F. 416.614.3730
E. jordan@krollrealestate.com
W. www.searchwell.ca
Kroll Real Estate Ltd.
873 Avenue Road, Unit 4
Toronto, ON M5P 2K5

See the latest listings and solds on my affiliate search site www.searchwell.ca

© Jordan Pal 2022. All rights reserved.

© Jordan Pal 2022. All rights reserved.

Fill out the info below to get your free Home Seller's Guide.

© Jordan Pal 2022. All rights reserved.

AS FEATURED IN:

PURCHASING A HOME REQUIRES AN AGENT WHO UNDERSTANDS THE DYNAMICS OF THE MARKET AND WHO KNOWS HOW TO LEVERAGE THIS KNOWLEDGE IN YOUR FAVOUR

For years I've been helping home buyers obtain the best results. I take pride in ensuring a high level of transparency, customer service and creativity in my approach.My unique approach balances a detailed understanding of your local marketplace with steadfast determination. Whether the right home is on-market or off, my commitment to you is the same - I will tirelessly seek out the best opportunities available to you.Negotiating and strategizing is an essential skill when navigating the tumultuous Toronto real estate market. As a quick thinker, I adapt easily to the mercurial dynamics of heated property negotiations and strategize to produce results that are favourable to you.Whether it's your first home or your fourth, buying a property in the ever-changing marketplace that is the GTA is no easy feat. It requires patience, knowledge of both local markets as well as the broader marketplace, and the experience of someone who understands how to meet your needs.

See the latest listings and solds on my affiliate search site www.searchwell.ca

"He got to know what was important to us in a home, and never pushed us to explore any options we didn't like. Jordan is an expert on the market here in Toronto and the GTA."-Lianna


"Jordan is very hard working and extremely quick to respond. He’s incredibly detail oriented and skillful in what he does. He has a great feel for the market and will guide you in a way that suits your comfort level."-Ruth


"He is a Rockstar and we intend to recommend his services to our friends and family."-Lalitha


"He never left our side from screenings to closing."-Aurav


"Jordan has been the most wonderful agent and we are so happy he has been there to guide us through the difficult task of buying a house in this market."-Elana


"Jordan carefully listened to my involved needs and guided me in purchasing an amazing new home!"-Eddie


"Very professional and prompt service They really make things happen Very happy with their service and i highly recommend them"-Babita


"Our experience with Jordan, our new Realtor, was exceptional! He was professional, full of important information and responded with great options."-Monique


© Jordan Pal 2022. All rights reserved.

RANKED #1 SALES AGENT IN OFFICE FOR VOLUME OF SALES IN 2020, 2021, 2022

JORDAN PALREAL ESTATE SALES REPRESENTATIVE

I came to this amazing industry from what some might consider a less conventional path.In a family of chartered accountants, my professional life (naturally) started in the creative arts. This background has provided me with a great appreciation of the human connections that drive the real estate industry.Art is emotion. And behind the sales, emotion is the fuel. By bringing my innate creativity together with the analytical nature I have inherited from a lineage of accountants, I am able to provide my clients with an unparalleled and uniquely bespoke experience. My passion to create, coupled with my relentless need to innovate, inspires every single one of my client interactions.Whether you're a seller or a buyer, my commitment to you is the same. I will always provide you with the same level of passion, determination, honesty and creativity that I have always provided."Rockstar, Trustworthy, Hard Working, Passionate, Caring, Creative" are just some of the thoughtful words my clients have used to describe me. My focus on my client's needs has helped me build my real estate business into what it is today - a leading Realtor of the new generation - while enabling me to build consistent life-long relationships with my many satisfied clients.

"I find Jordan a very honest and ethical person. He will give his honest opinions on properties unselfishly."-Michael


"It’s rare that you meet an agent who not only has an instinctive sense of value but who can also develop and execute a clear plan to get you to that goal."-Renee


"Jordan is an exceptional agent and I highly recommend him. He works tirelessly to find the perfect home and best fit for his clients. "-Melanie


"Highly professional. Diligent. Conscientious. Just some of the words that come to mind when I think about the service I received from Jordan."-Andrey


"Jordan has been the most wonderful agent and we are so happy he has been there to guide us through the difficult task of buying a house in this market."-Elana


"Jordan carefully listened to my involved needs and guided me in purchasing an amazing new home! We are now working together on selling my current home and he has blown me away with his sense of design in his staging of my home."-Eddie


"Very professional and prompt service They really make things happen Very happy with their service and i highly recommend them"-Babita


"Our experience with Jordan, our new Realtor, was exceptional! He was professional, full of important information and responded with great options."-Monique


"He was very quick to respond to all questions and perfectly managed to match our expectations with his recommendations as he helped us navigate through the process. He is not only an expert of his trait but an inspiring negotiator and great support to have in case of need. "-Tibor


"Jordan ensured that I received top value for my buying and selling experience."-Brandon


"Jordan has superior marketing skills and his attention to detail is unmatched. Jordan sells and buys your property as if it was his own. "-Jen


"Jordan took a personal interest in us; we consider him as much a friend as an agent."-Paul


"If you want to sell your property for top dollar, listen to Jordan's advice."-Biljana


"He was always honest and dedicated to his clients, and made sure the clients were satisfied with both purchasing/selling. I really recommend him to anyone who is looking for a trustworthy realtor!"-Woo Jung


"Jordan was patient, very quick to answer all our questions and he provided us with expert advice in a very friendly manner. Jordan is very knowledgeable, strategic and a great negotiator who goes above and beyond to obtain the best offer possible."-Sandra


"High resolution and very detailed He is perfect!!!"-Monica


"He got to know what was important to us in a home, and never pushed us to explore any options we didn't like. Jordan is an expert on the market here in Toronto and the GTA."-Lianna


"Jordan is very hard working and extremely quick to respond. He’s incredibly detail oriented and skillful in what he does. He has a great feel for the market and will guide you in a way that suits your comfort level."-Ruth


"He is a Rockstar and we intend to recommend his services to our friends and family."-Lalitha


"He never left our side from screenings to closing."-Aurav


"He always went above and beyond during our home search. Jordan took the time to get to know my husband and I, and to truly understand our preferences. He was never too busy to listen to our concerns, or to simply answer a question."-Kerri


"Jordan, an amazing person to work with. We had a great experience working with him. Very honest, dedicated, so knowledgeable and passionate about the work."-Karishma


"We highly recommend Jordan as your real estate agent. He must be the best in the industry."-Josie


"Jordan sold my property in 3 days and I couldn't be happier with the results!"-Karen


"Jordan took care of everything, from months of property preparations to a well thought out listing strategy and careful negotiations, and ultimately to closing arrangements."-Zipi

"Jordan helped to take the stress out of selling our home for a move across country. He was friendly and courteous, knowledgeable and prepared. We felt we were in safe hands."-Erin

"Before the sale, Jordan helped us design the interior decoration for the perfect photo effect, which really attracted many buyers. In just two days, the highest price of the apartment building 1+den was sold and it was an unconditional purchase contract!"-Michal

"Jordan went above and beyond. He was always on time, very attentive and responsive to our needs and many questions, and kept the process fun and enjoyable. Thank you Jordan and looking forward to finding our next house with you!!!"-Marin


© Jordan Pal 2022. All rights reserved.

TESTIMONIALS

RITA & JOSH

One man who does deserve a huge shoutout is @jordanpalrealtor. What an absolute gem. Always went above and beyond for us and never let us settle (even though that would have been the easy thing to do!). We're honoured to know you and excited to continue our long term relationship together. We can't thank you enough and truly can't put into words how professional, knowledgeable, caring and trustworthy you are. Thank you.

JEANNE & LOU

We decided to enter the market in June of 2022 after the slowdown. The quality of the marketing materials that Jordan showed us in our initial meetings were excellent, and we decided to go with him as our agent -- and we are SO GLAD that we did! We decided on an expedited list date 10 days from that meeting (thinking there was no way we could get everything done), but with Jordan's hands-on service, we made that date! He walked us through the process making sure we did everything we needed to do and he took care of everything else. The staging and photos of our home were so beautiful that our friends all commented that they could barely recognize the place and they all wanted to move in! We sold within the first day of listing, despite the slow down in the market! Then, we started looking and we bought within three days of starting our search. Negotiations in a multi-offer situation went our way, totally thanks to Jordan! He seemed to know just what to say and do to get the sellers to choose our offer. Jordan's service more than met our expectations. We have and would recommend him to anyone -- as both seller's agent and buyer's agent. J & L

M & N

I had always wondered what being a "Real Estate Agent" is like, and frankly - didn't have much appreciation for the job vertical, but after meeting Jordan, it most certainly gave me a different perception.

RENEE

We are extremely thrilled with the results Jordan brought us for the sale of my house.It’s rare that you meet an agent who not only has an instinctive sense of value but who can also develop and execute a clear plan to get you to that goal. Any agent can sell for top dollar in a searing hot market like winter 2022. But selling for top dollar in a changing market requires the creative marketing skills and fierce negotiating abilities that most agents lack. Our home is In a pocket in north York that is not well know with almost no comparables over the last few years.This made it very difficult for us and potential buyers to establish its market value. Jordan put a great deal of effort into the initial property preparation, which we believe made all the difference. His emphasis on staging helped update the home while increasing its appeal. He has an amazing team behind him! Jordan’s marketing plans brought us many showings and a good number of offers. Our pictures were amazing and was definitely one of the reasons why we had so much activity. The were like works of art! Jordan’s excellent negotiation skills resulted in us excepting an offer over 400 thousand dollars over list in a slowing market!

MICHAEL

I find Jordan a very honest and ethical person. He will give his honest opinions on properties unselfishly. Never “sugar coating” a house below or above its value. He will then help you keep hunting the next one until your dream home is found.Jordan is probably one of the best real estate agent I met in North America. Other than knowledgeable and professional, he is extremely patient and hardworking. On my house hunting in Toronto, he took me view as many as 20 houses per day. I must have seen nearly 50 houses before Jordon helped found my ideal house. Prior to each viewing trip, he will do incredible job putting together recommendation lists matching our dream & expectations. He also presented a very detailed “Community Statistics Report” to assist us make final purchase decision. Jordan is also a star on rental business. He assisted me lease out my house within 24 hours since advertising. He’s done just a good job on leasing as he did on purchase. A very trustworthy person, I have plan having Jordan manage all my properties in Toronto. I would highly recommend Jordan if you look for a true partner in quest to find the right home. I hope it won’t be long before he becomes your Pal.

EDWARD

Jordan successfully managed and completed the sale of my very challenging property. From choosing the appropriate minimal modifications to an amazing staging. The result was a very successful two week closing during a challenging time in the real estate market.

MELANIE

Jordan is an exceptional agent and I highly recommend him. He works tirelessly to find the perfect home and best fit for his clients. He’s extremely knowledgeable and pays extra attention to detail. He ensures his clients are well informed of their options. Even when you are ready to give up, after multiple bids, inventory and fluctuation changes he knows how to pick your spirits back up . Unlike other agents I have worked with over the years, it doesn’t matter what your budget is; everyone gets the same top notch service. He is extremely flexible and works within your schedule. He walks you through the process from start to end and it doesn’t end after you get a signed back offer. He really helped me make some challenging decisions and the therapy was free! Things I forgot to check, he never did. He truly cares about people and their needs. If you want the best, look no further. Call Jordan Pal & Co.

ANDREY

Highly professional. Diligent. Conscientious. Just some of the words that come to mind when I think about the service I received from Jordan. My wife and I used Jordan to help us purchase our first home and we couldn’t be happier with the service we received. Jordan is extremely friendly and goes above and beyond for his clients. His very thorough understanding of the real estate market showed at every step of the process. Jordan took the time to really understand our needs and was able to expertly curate a list of properties of interest accordingly. Jordan demonstrated excellent insight of every property we visited. On offer day, Jordan helped facilitate negotiations in an impressive way. Highly recommend!

ELANA

Jordan has been the most wonderful agent and we are so happy he has been there to guide us through the difficult task of buying a house in this market. He spends so much time making sure we have all the relevant information and taking us to many showings. Jordan is brilliant and honest. His knowledge of the market has been invaluable. He has always steered us in the right direction, ensured all relevant details are disclosed and that due diligence has been conducted to protect our best interest. I highly highly recommend him to Antoine navigating this challenging market in the GTAA. You will be in good hands!

EDDIE

Jordan carefully listened to my involved needs and guided me in purchasing an amazing new home! We are now working together on selling my current home and he has blown me away with his sense of design in his staging of my home.

BABITA

Very professional and prompt service They really make things happen Very happy with their service and i highly recommend them

MONIQUE

Our experience with Jordan, our new Realtor, was exceptional! He was professional, full of important information and responded with great options. We look forward to working with him again in the future when we’re ready to find our forever home!

TIBOR

Jordan has been a true partner in our quest to find the right place for our family. We are new to the country and he gave us all the support and help anyone could ask for. Being a newcomer means there are a number of challenges people who’ve been living here simply don’t face and Jordan understood that well, gave us a wealth of background information and perspective on things we should keep a lookout for. He was very quick to respond to all questions and perfectly managed to match our expectations with his recommendations as he helped us navigate through the process. He is not only an expert of his trait but an inspiring negotiator and great support to have in case of need. Thank you for all your help Jordan!

JEN

Yes, you should hire Jordan Pal for all your real estate needs. I worked with Jordan to both sell my Toronto condo and to purchase a detached home in the GTA. Jordan's communication style, via email, text, phone calls and in person is informative, professional and Jordan is a pleasure to work with. Jordan has superior marketing skills and his attention to detail is unmatched. Jordan sells and buys your property as if it was his own. No detail is overlooked and he puts his clients first at all costs. Working with Jordan was easy and buying and selling real estate can be stressful and Jordan made every transaction simple to understand and very extremely efficient. Jordan also provided excellent referrals for a home inspector, painter, cleaner and lawyer. I used all these referrals and was not disappointed. Jordan deserves an award for his skills and talents. You will not be disappointed if you hire Jordan.

PAUL

My wife and I were fortunate to have Jordan as our agent for our condo purchase. Jordan knew how to analyze listings and layouts and how to negotiate. He was immediately responsive to every comment we had, always giving us the information we asked for. After the sale he continued to help with points that came up. Jordan took a personal interest in us; we consider him as much a friend as an agent.

BILJANA

Jordan is an excellent real estate agent, and we highly recommend him to our family, friends and acquaintances. He supported and guided us through three complex real estate transactions in a single month. It's been a very stressful time but Jordan was extremely knowledgeable, patient and understanding. He's been like a family to us during those complicated transitions of buying and selling homes. If you want to sell your property for top dollar, listen to Jordan's advice. He will also negotiate the best price when you are buying a new home. If you are looking for a fantastic real estate agent, get Jordan!

WOO JUNG

Jordan was really helpful when we were selling and buying our house in Toronto. He helped us to get the highest sold price in our area, and was also responsive when we contacted him regarding new houses. He was always honest and dedicated to his clients, and made sure the clients were satisfied with both purchasing/selling. I really recommend him to anyone who is looking for a trustworthy realtor!

SANDRA

If you are looking to buy/sell in Toronto or the GTA, I highly recommend Jordan. He helped us sell our downtown Toronto condo when the market was very unstable for condo sales. We are not from Toronto so did not really understand the Toronto real estate market. Jordan was patient, very quick to answer all our questions and he provided us with expert advice in a very friendly manner. Jordan is very knowledgeable, strategic and a great negotiator who goes above and beyond to obtain the best offer possible. Jordan guided us professionally through the whole process, from connecting us with a stager to connecting us with a lawyer to finalize the transaction for us.

MONICA

High resolution and very detailed He is perfect!!!

LIANNA

I'd absolutely recommend Jordan to my friends and family. He helped my husband and I find our dream home in Toronto, answering our endless questions with total patience, responding quickly to all our emails and messages, and even connected us with a mortgage broker and lawyer. He got to know what was important to us in a home, and never pushed us to explore any options we didn't like. Jordan is an expert on the market here in Toronto and the GTA, and made sure we had all the puzzle pieces in place before making our offer. He is also a fantastic negotiator. We got our home competing with about 8 other offers!

RUTH

Jordan is very hard working and extremely quick to respond. He’s incredibly detail oriented and skillful in what he does. He has a great feel for the market and will guide you in a way that suits your comfort level. Very pleased with the work Jordan has done for me and would recommend anyone in need of an agent to check out this friendly, smart and creative agent. It won’t be long before he’s your Pal!

LALITH & VIPUL

Purchasing a home in Toronto is a huge undertaking specially when it's been a seller's market forever. Having Jordan on our side made the entire process a significantly easier experience. He was respectful, patient and understanding of our evolving comprehension of the market and guided us well during the entire purchasing process. He is a Rockstar and we intend to recommend his services to our friends and family.

AURAV & NIDHI

Jordan has been of immense help with our home search. He never left our side from screenings to closing. We really appreciated his suggestions regarding the house condition during our visits and inspections and the points where we should be seeking price concessions or the points where house needed more work. He has immense market knowledge and helped us with appropriate valuations and with the following discussions. We strongly recommend Jordan for the house search and beyond!

KERRI & PAUL

It was a pleasure working with Jordan. He always went above and beyond during our home search. Jordan took the time to get to know my husband and I, and to truly understand our preferences. He was never too busy to listen to our concerns, or to simply answer a question. We were able to find and purchase the perfect home with Jordan's help. Even after closing and moving in, Jordan continues to touch base with us to ensure that the home is in good working order, and to see if he can help with any issues that may have arisen following closing.

KARISHMA

Jordan, an amazing person to work with. We had a great experience working with him. Very honest, dedicated, so knowledgeable and passionate about the work. He helped us so patiently found our dream home and always was by our side from start to finish. He always look after us and make sure to provide us all the guidance needed. Would definitely work with him in future and recommend to friends and family. Highly recommended.

JOSIE & DANNY

We highly recommend Jordan as your real estate agent. He must be the best in the industry. We started the house search from November 2018. Since we have considered a specific area and budget, finding an ideal house is a very difficult challenge. But after many home search activities with Jordan, we finally found an ideal house. Jordan will send us all the latest relevant listings that meet our requirements in the first time, and no matter when we have questions to consult him, he will always be very patient to answer and give reasonable advice. We are very happy to know him and work with him because we believe that Jordan is a very honest, diligent, ethical, dedicated, problem-solving, and very detail-oriented real estate agent. We highly recommend Jordan Pal as your estate realtor. He is truly the best in the business. We had our specific search in late November 2018. We had a specific area and budget in mind so finding the ideal home to suit both was a harder challenge. However, we finally got an ideal one after so many house hunting with Jordan. "Dictionary of the time of the time, as soon as they became available. As we believe Jordan is Extremely honest, hardworking, ethical, dedicated, great problem solving and have a sharp focus on attention to detail. He is the ultimate professional and despite having other clients, he made us feel as he was located working only in your Home search. Importantly he listens closely to us and always works so hard.

YANIV

5 Stars!

KAREN

Jordan sold my property in 3 days and I couldn't be happier with the results! Because Jordan brought in the buyer, I was able to achieve a fantastic price for my unit. The result is equivalent to an over asking price if it had been a buyer with their own agent that had brought the offer, requiring me to pay additional commission to that buyer agent. In actuality, I believe we achieved the highest price in the building for my size unit. Jordan staged the unit beautifully, used state of the art marketing, and he also carefully orchestrated the listing strategy, which was the reason why we received so much interest in the unit and why the results were so successful. Jordan clearly cares about his clients, and prides himself on obtaining the best results for them. Unlike so many other agents, he puts the client's needs before his own. Jordan is a dedicated, honest and highly knowledgeable agent that will provide guidance and solid recommendations during every stage of the selling process.

ZIPPORAH

Jordan was referred to me by a close family friend. With my property, I knew I needed someone who was going to be able to help me from start to finish. Jordan took care of everything, from months of property preparations to a well thought out listing strategy and careful negotiations, and ultimately to closing arrangements. He paid particular attention to the market to ensure that the property was ready and listed at the right time. He also believed in the value of my house, and as a result, my home set a new benchmark price for its type in my neighbourhood. I will be able to live comfortably off the money from my sale. I know that with any other agent I would not have achieved these results - they would have rushed the sale with very little regard for my needs. Jordan truly had only the best intentions in mind for me, and I’d imagine it’s the same for all his other clients. Jordan is thorough, patient, kind, trustworthy and most importantly, full of passion and love for his work. I would not hesitate to recommend Jordan to anyone, no matter their age, what type of property, and personal situation they might be in. I have already recommended him to my friends!

ERIN

Jordan helped to take the stress out of selling our home for a move across country. He was friendly and courteous, knowledgeable and prepared. We felt we were in safe hands. I wholeheartedly recommend him for anyone buying or selling their home.

MICHAL

Whether you are buying or selling a house, I would like to recommend Jordan Pal. His service is very in place and efficient. When discussing the price with the buyer or seller, we will do our best to stand on the customer's stand for maximum benefit. We not only bought the favorite home at the best price with his help, but also sold the apartment in just two days! Before the sale, Jordan helped us design the interior decoration for the perfect photo effect, which really attracted many buyers. In just two days, the highest price of the apartment building 1+den was sold and it was an unconditional purchase contract! Jordan helping us to sell our condo in just 2 days with a firm offer! The sale price for our condo achieved to be the highest amount to date for our building (1+den). Such amazing outcome is all thanks to Jordan's effort in picking The color, layout and accessorizing of our condo. We knew him through recommendation from a friend and we could not be happier with his service. Not only he attracted many buyer's interests through the beautiful brochure that he made for our condo, he also helped us to find and purchased our dream home under our budget . He has such passion for what he does that you can trust that he will give 100% effort to achieve perfection in the process!

MARIN & NORIKO

Jordan went above and beyond to help us find a fantastic property and offered us much appreciated advice and guidance throughout the entire process. He was always on time, very attentive and responsive to our needs and many questions, and kept the process fun and enjoyable. Thank you Jordan and looking forward to finding our next house with you!!!

NAOMI

Jordan was referred to me by a close family member, and after having interviewed many agents, I knew Jordan was the right person. With Jordan, I felt an immediate connection, knowing that I could trust him. He is honest, patient and compassionate, and I felt like I would be in good hands. From the onset, Jordan worked with me patiently over several visits and many phone calls to help me understand complex things about selling a home. I’m not very comfortable with contracts, and English is not my first language, but Jordan made the whole process accessible and relatable. I was selling my home of almost 30 years. With the property being in original condition and very cluttered, I was concerned that it would be very difficult to sell. Jordan came in and spent several days preparing the property, cleaning and decluttering it himself to get it ready for the market. This type of personal involvement in the sale is not usual for agents, and is quite rare. Jordan also worked very hard to promote the property by mailing flyers, door knocking, meeting buyers, overseeing showings, and designing well-researched marketing materials. As a result, we had over 130 showings, and offer night had 8 offers, many of which Jordan brought in as his own customers. Ultimately, I sold to one of Jordan’s buyers, which significantly reduced the commission I had to pay (he offers a very fair deal, which helps the seller pay less commission). Considering that this was a difficult house, it sold quickly. He clearly works hard to get the home sold, and doesn’t just sit around. His input and involvement throughout the whole process took away the stress of selling my home of 30 years. He is so knowledgeable and insightful, and made himself available at all hours, making me feel like I was his top priority. Jordan is a star. He is the perfect balance of brains and heart. He has the personal touch, which is absolutely unique to him.

RENEE

Jordan is very knowledgeable about both the real estate market and how to maximize the value of a property. I was selling my father's property, which can be both stressful and challenging. Jordan took the stress out of the process. He worked tirelessly to help prepare the property for the market, even going so far as coming in to declutter the property himself! I don't know of many agents who would go the extra mile like Jordan did to ensure that the property was as ready for the market as possible. As a result of his thorough preparations, our property received multiple offers, which Jordan handled effortlessly. His expert negotiation skills is matched only by his commitment to his clients' needs. Throughout the showings and negotiations, he always kept us top of mind, ensuring our privacy and position as his client. And, his service didn't stop once our home was sold. He made sure that the closing went as smoothly as possible, arranging donation pickup for the furniture and overseeing the process in person. Unlike most agents we've experienced, Jordan is trustworthy and deeply passionate about what he does. He exudes enthusiasm and positivity, and I would highly recommend him to anyone.

BRANDON

I’m extremely happy with my decision using my realtor Jordan Pal! I received professional advise, transparency, efficient work and the whole process became a smooth transition in the end. Jordan ensured that I received top value for my buying and selling experience.

JULES & KAREN

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IS NOW A GOOD TIME TO BUY REAL ESTATE?"Be fearful when others are greedy, and greedy when others are fearful." - Warren Buffet

August 31, 2022

We all know that early 2022 was marked by low supply, strong buyer competition and dramatic price increases. Like the flip of a switch, higher interest rates have brought favour to GTA buyers.Yet, strangely enough, when home prices come down, many buyers remain on the sidelines. Concerned that it’s not a good time to buy, they end up waiting, and in doing so, further contribute to a decrease in demand and lower prices. Although buyers want prices to fall, the moment they fall they often end up waiting. When the market goes up, we rush to buy before prices increase too much, invariably spurring bidding wars that furthers price growth. Ironically, as the housing market becomes less affordable, many more people actually end up purchasing real estate.While the ‘right time to buy’ is unique to you as an individual, as a buyer in today’s market, you have more strength to negotiate in your favour. It’s no longer a sellers market in many parts of the GTA.The reality is that the decline in home prices we are currently experiencing is not permanent, and eventually the market will turn around. It’s no surprise that the GTA is expanding and people need homes. Immigration Canada is looking to welcome over 430,000 new immigrants each year into 2024 with Toronto being a hotspot.So, the question remains. Is now the right time to buy? Let's examine this from three perspectives:1. Market data
2. Advantages & disadvantages
3. The right time is when you're ready
1. MARKET DATAIf you’re a sideline buyer who is waiting on your opportunity to make a purchase, here are some key market indicators to pay attention to:1. An indication that the Bank of Canada is done hiking ratesBank of Canada could put rate hikes on pause after September, CIBC says2. Drop in Canada’s five-year bond yield. When this happens, it’s an indication that fixed mortgage rates may drop as well, spurring more buyers to enter the market.5 Year Canada Bond Yield | RateSpy.com

The above chart shows the five-year bond yield trend over the past two years. In August 2022, it dropped from 3.43% down to 3.21%. It’s too early to extrapolate a trend, but an important indicator to keep your eye on.3. Significant decrease in the Sales-To-New-Listings ratio. This represents how many listings listed in a given time period sold within that same period. An SNLR of above 60% signals a Seller’s market. In February of 2022, it was 64.3%. 40%-60% typically represents a more balanced market, whereas below 40% would be considered a buyer’s market. In July 2022, about 41% of new listings sold. The incomplete data for August suggests that about 47% of new listings in August sold. The number of solds to new listings has actually increased in August. It’s tough to say if we’ll get below 40% in the GTA before the market turns around.Note: the SNLR ratio is found by dividing the number of sales in a given month by the number of new listings in that same time period. Home prices, sales and new listings were sourced from the TRREB.4. Increase in Property-Days-On-Market To Sell, or PDOM. This metric is more accurate than the typical Days-On-Market metric. Many listings are terminated after an extended listing period and then re-listed to sell within a shorter time period. The PDOM stat averages out the days on market for that property even if it was terminated and re-listed. The PDOM for the GTA in July 2022 was 29; 11 PDOM in the February 2022 peak. The average property took approximately 163% longer to sell in July than in February.Below are a few indicators that are harder to quantify, yet still hold merit in determining if it’s the right time to buy:5. Majority of purchases are conditional. Look for that ‘Sold Conditional’ marker on active listings. When buyers have more leverage in a slower market, they will often submit an offer conditional on their due diligence (see ‘Return to Good Due Diligence’ below). Less competition often means you’re the only buyer, so sellers may be more inclined to accept a conditional offer.6. Increase in the number of terminated listings and re-listings. When sellers’ expectations are ‘above market’, in other words not in-line with what today’s buyers are willing to pay, it can often result in longer selling periods and successive price drops/re-listings. Several properties on the market today have already dropped their price more than once. Similarly, if a property gets re-listed after a failed offer date, it’s a good sign that buyers weren’t willing to pay what the seller was expecting, or that there weren’t any offers to begin with. Fewer active buyers = less competition = lower prices = your opportunity.7. Volume of Showings. As buyer activity slows, so do the number of people visiting listings. While there isn’t a central repository for showing activity in the GTA, our Brokerage’s booking service provides monthly trends:

Prices: Let’s talk selling prices. Median selling prices, that is. Why median and not average(mean)? Well, averages tend to be less accurate. They are often influenced by extreme values (i.e. very high sales or very low sales that aren’t typical in that marketplace). This can lead to major distortions in your data. The advantage of median as a measure of home price trends is that it is not influenced by extremes and presents the middle point or typical selling price within a data set. This gives you a more realistic view of what to expect.The unconfirmed median selling price in the GTA in August 2022 at time of publication was about $950,000, up from $935,000 in July 2022 and significantly down from $1,210,000 in February 2022. That represents a 22.7% decrease in the median selling price since February, but an increase since July.Are the prices heading back up? Will they drop further? With the expectation of another Bank of Canada interest rate hike in September, prices may cool or stabilize. Again, watch the interest rate hikes as a key indicator of market performance. I expect prices to bottom out in the fall.

Remember that these are still very general stats combining sales of all property types in all neighbourhoods within its corresponding city. They only provide the broad strokes. For a more accurate description, you would want to check the median price trends for a specific property type (eg detached house or condo apartment) in a specific neighbourhood.Just click the button below to request market data specific to your immediate area and property type!

Remember to consult your real estate professional to determine the market conditions for the home types in the area in which you reside or are looking to purchase in. Many pockets within Toronto are still performing well. Your agent will be able to advise on how your unique micro-market is performing.If you’re selling a home, there is no need to panic. Talk to your agent. Those homes that are properly prepped for the market, staged, creatively photographed, and listed with the best strategy sell and can sell well. I am still selling properties within a few days of coming to market. In today’s market, your agent’s creativity and sales instincts can make a big difference to the success of your sale. Feel free to learn more at www.jordanpal.ca/#sellers.2. ADVANTAGES & DISADVANTAGES TO BUYING NOWLess Competition: Lower competition doesn’t just equal lower prices. It also means you may have more options to pick from. With many buyers sitting on the sidelines, today’s market provides an opportunity for the savvy buyer looking for a property at an attractive price.Motivated Sellers: We find ourselves in a unique market moment where those sellers who priced based on yesterday’s prices have been forced to accept that their home may be worth less. In a downwards market, sellers have three options in which to price their home for sale: above-the-market (overpriced), in-the-market (priced in-line with concurrent competition), and ahead-of-the-market (priced below the competition aka priced to sell). Some sellers who missed the 2022 Q1 peak, and who listed just after the start of the decline have experienced difficulties selling. Their list prices are often not commensurate with what buyers are willing to pay in today’s market, and this often results in a terminated listing or a series of price drops. This may present an opportunity to a buyer to obtain a property well below early 2022 market values and potentially even below today’s values.Return to Good Due Diligence: Back in early 2022, we all saw the news reports of disgruntled buyers who bought properties without a home inspection only to discover serious deficiencies after taking possession. That super heated, super competitive market had buyers submitting firm and binding offers with little to no due diligence conducted. Unless your agent encouraged pre-offer inspections and mortgage pre-approvals, buyers were taking great risks to secure a property. The tides have certainly changed, providing buyers more leverage and more time to conduct their own due diligence.A conditional offer is one in which the buyer and seller enter into an accepted Agreement of Purchase and Sale that is contingent upon fulfilling specified conditions that were included for the benefit of a party. For example, an offer conditional on home inspection provides the buyer the opportunity to have a professional inspection conducted. If the buyer, in their sole and absolute discretion, is unsatisfied with the inspection report, the buyer has the right to terminate the agreement and obtain his/her deposit back in full. The same goes for other conditions, such as mortgage approval, status certificate review and lawyer review of your agreement. This provides an amazing opportunity to the buyer and one that was rare in the early months of 2022.Higher Borrowing Costs: It’s important to remember that affordability isn’t just about the price of a property. It’s more about what it costs you each and every month. Take the following as an example:A $1,000,000 mortgage in February 2022 at 2.5% interest would have cost about $4,500/month.That same mortgage is worth roughly 20% lower at today’s value of $800,000. At about 5.5% interest, that same mortgage will now cost you approximately $4,900/month.So, while home prices have come down, and your principal balance on your mortgage may actually be less, your monthly payments are $400 higher. On a conventional mortgage, the increase in interest rates results in more of your monthly payment going towards interest, while less makes its way towards paying your principal balance down. For those non-cash buyers relying more on financing, affordability hasn’t actually improved a great deal. However, even with the rate increases, rates are still historically low when compared to the 13-14% interest buyers had to pay in the 1990s. For cash buyers, or those relying on lower financing amounts, your purchase price will be significantly lower than what you would have had to pay for the same property in early 2022.Tough To Time The Bottom Precisely: So, you buy something in today’s market at a great price. A week later, the BoC hikes the overnight rate 1% and your property value drops another 5%. You’re distraught. Don’t fret, so long as you have a long-term time horizon before selling. In time, your property value will most likely increase above what you paid. This is also true if you mistimed the bottom of the market and waited just a bit too long to purchase - long-term, GTA real estate has been very lucrative.3. THE RIGHT TIME IS WHEN YOU’RE READYTiming the bottoming out of the market can be tricky. It’s often difficult to know precisely when the market has hit rock bottom before it starts to rise again. By the time the media reports on this, the market has likely already switched directions. The reality is that timing a purchase or sale can’t always be based on how the market is performing.My real estate practice balances a careful analysis of market performance with the unique needs of each and every one of my clients. I encourage my clients to take a more practical approach to purchasing or selling. The right time is when your financial and personal needs warrant a purchase and/or sale. Afterall, and for most buyers, you plan to live in your investment for a long time. It’s no secret that, long term, GTA real estate has proven to be highly lucrative.If you’re selling and buying in today’s market, the most important thing to remember is that it’s only the difference that counts. You’ll sell for less than what your home may have sold for in the February 2022 peak, but you’ll likely purchase your next property for considerably lower than what you would have bought it for back in the winter.As always, if you have any questions related to the weird and wacky world that is real estate in Toronto and the GTA, reach out to me below!

© Jordan Pal 2022. All rights reserved.

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